Permission to be Bored: a summer campaign by Nord Anglia Education

Give boredom a chance

“I’m bored.”
Sounds familiar? This summer, give boredom a little space. Because it’s often the moment right before something wonderful happens.

Permission to be Bored badge

Why a bit of boredom is good for kids

It sparks

Imagination

Left with nothing to do, kids invent games, build forts, and dream up whole worlds of their own.

It builds

Independence

Instead of waiting to be entertained, they learn to find the answer for themselves.

It grows

Creativity & confidence

The everyday gets turned upside down, and ordinary afternoons become unforgettable.

Turn boredom into magic

But you can do so much more…

Still need more inspiration?

In case of emergency…

Go ahead, press the button, and turn boredom into the best part of the day.

Two new ways to be bored

Pick an adventure, make something out of nothing, then share it with us on Instagram.

Bored: Together

One bored mind can create wonders… so imagine what two, three, or four minds can create together!

Connect with friends, family, and fellow bored minds around you, then share what you created together!

Two children clearing the living room floor to make space to play Explore bored together creations

I’m Bored: The Movie

Between “I’m Bored” and “Look What I Made,” a lot can happen.

Don’t just share your creation, film the journey.

Capture the ideas, the laughs, the messy moments, and everything in between.

Two children painting the cardboard racing car they built Share your story

Not on Instagram? Bored: Together and I’m Bored: The Movie creations can go straight into the hall of fame – just pick that category when you submit.

The boredom hall of fame

Pick the theme of the week and stand a chance to be featured here!